In an earlier post entitled “Question Marketing,” I made the case for question-based exploration and deep diving to identify and solve issues. It’s part Socratic method, part trial and error, and part creative brainstorming. Specifically, I wrote:
“Question Marketing…came to be the process by which marketers use questions to clearly identify the right messages, the right audiences and the right context. It was and is a disciplined process that drives out assumptions and eliminates arbitrary strategies. Much like the Socratic method helps to teach and inform through sequenced questions, Question Marketing seeks to illuminate what is real, known, true, accurate, authentic and provable in a similar fashion.”
In this outstanding HBR post entitled, “Use Catalytic Questioning to Solve Significant Problems” author Hal Gregersen makes the case for question-based exploration. Gregersen defines Catalytic Questioning as “a systematic approach to uncovering the right questions—those that start to unlock entirely different solutions and perspectives.” He also outlines 5 steps to help any questioning quest succeed, all of which I employ with my TechCXO clients with great results.
Do yourself a favor and read: Use Catalytic Questioning to Solve Significant Problems.
Let me know what you think.