Since I became an active Twitter user, I’ve wondered why the micro-blogging service didn’t codify conversations into aggregated threads, allowing users to read and comment on them sequentially, much like blog posts. Twitter’s Conversations view addresses this void and is likely to have a dramatic impact on communications among and between users, rather than mere one-way, discrete broadcasted tweets.
Marketers may have their work cut out for them. It’s one thing to reply to a single tweet from a single user who has had an unpleasant experience with your brand, but it’s entirely more complicated when that single tweet morphs into an ongoing brand bash down by many users.
As I have written in other posts, get ready for the real time marketing operations center at an enterprise near you. It’s inevitable.
Here’s the post detailing Twitter’s shift.