New Digital Index, Lab Measure Online Consumer Satisfaction Globally

Northwestern University and Performics announced yesterday the Digital Satisfaction Index (DSI), “a tool to understand how consumers make connections with a brand leading up to their final decision to either engage and purchase something or go elsewhere.” In developing the DSI, Northwestern and Performics conducted in-person consumer interviews, surveys with probabilistic and non-probabilistic samples of more than…

Stop Worrying About Making the Right Decision

With a major hat tip to Ed Batista for his recent HBR blog post on decision making, I’d encourage everyone to take 5 minutes to consider Batista’s analysis within the context of your own life and career. In his post, Batista recounts a lesson he learned from Scott McNealy, founder and former CEO of Sun…

Does your company actively visualize its value to customers?

I hate numbers. They’re so numbery. That’s why I hated math as a kid. Too many numbers. I did like School House Rock…you know the 3-6-9 song…but that was it. All other numbers, not so much. But numbers do have a purpose. Begrudgingly, I’ll admit as much. I mean, what would baseball be without all…