Dear Boss: I quit…………… (An imaginary email)

Dear Boss: Believe me, this is tougher for me to write than for you to read. I’m quitting, effective in two weeks. You deserve to hear why because it affects you directly. When I joined this company 10 years ago, we were at the forefront of technology adoption. If it was new and would help…

If only Italy

My mind races constantly. Never stops. Sometimes, I see pictures fly into focus and other times I sense them moving in slow motion. Regardless, it’s a constant barrage of images and ideas. These “zones” of creativity happen at the oddest times, usually right as I’m waking in the morning or drifting off to sleep at…

Why Twitter’s new Conversations view is a big deal and why it matters for its IPO

Since I became an active Twitter user, I’ve wondered why the micro-blogging service didn’t codify conversations into aggregated threads, allowing users to read and comment on them sequentially, much like blog posts. Twitter’s Conversations view addresses this void and is likely to have a dramatic impact on communications among and between users, rather than mere…

The new CMO: An old dog with new tricks

In conversations with clients and prospects, I’m often asked how my role as a CMO for tech companies has changed in recent years. My answer is always the same: “a heckuva lot and it’s going to keep changing.” A skilled CMO of a decade ago has no resemblance to a skilled CMO today. They’re two…

Marketing to Personas, Selling to People

As buyers perform more independent research prior to engaging with a B2B sales professional, it stands to reason the marketer’s job continues further into the buying process than before. For this reason, sophisticated marketers get serious about drilling into different personas, displacing generic content with specific, precise content for a particular persona. But they also…

How to Ditch Marketing And Make Friends

As a follow up to my post yesterday regarding agile marketing, this post from HBR is a nice complement. The concept is simple: marketing is really about making friends. Groundbreaking? Not really, but still worthy of consideration and analysis. Here’s why. With the exponential growth of social channels, earned media has become far more important…