If only Italy

My mind races constantly. Never stops. Sometimes, I see pictures fly into focus and other times I sense them moving in slow motion. Regardless, it’s a constant barrage of images and ideas. These “zones” of creativity happen at the oddest times, usually right as I’m waking in the morning or drifting off to sleep at…

Marketing to Personas, Selling to People

As buyers perform more independent research prior to engaging with a B2B sales professional, it stands to reason the marketer’s job continues further into the buying process than before. For this reason, sophisticated marketers get serious about drilling into different personas, displacing generic content with specific, precise content for a particular persona. But they also…