Why Twitter’s new Conversations view is a big deal and why it matters for its IPO

Since I became an active Twitter user, I’ve wondered why the micro-blogging service didn’t codify conversations into aggregated threads, allowing users to read and comment on them sequentially, much like blog posts. Twitter’s Conversations view addresses this void and is likely to have a dramatic impact on communications among and between users, rather than mere…

The new CMO: An old dog with new tricks

In conversations with clients and prospects, I’m often asked how my role as a CMO for tech companies has changed in recent years. My answer is always the same: “a heckuva lot and it’s going to keep changing.” A skilled CMO of a decade ago has no resemblance to a skilled CMO today. They’re two…