Buzz Kill of Arrogant Marketing

My Mom always told me, “Don’t toot your own horn. Let others do it for you.”  To some, this counsel runs counter to how Freud’s id has us wired and requires far too much patience and reliance on others to execute properly. In a society that fawns foolishly over red carpet poses from talentless reality…

Nevermind the Elevator Pitch? What’s their Elevator Catch?

A well-honed elevator pitch is important for companies whose value propositions are not immediately apparent. For the Home Depots and McDonalds of the world, we “get” what you do. Their elevator pitches are relatively straightforward.  But for the vast majority of unknown B2B companies slugging it out in the trenches, an effective elevator pitch is…