Why Marketers Should Care Why People “Pass the Buck”

New research shows people are two to three times more likely to delegate a tough choice on behalf of someone else versus making a difficult choice on their own. According to the chief author, “People care more about avoiding blame for bad outcomes than getting credit for good outcomes.” This research should be of significant…

Think Like da Vinci: Be a Genius

For many, our impressions of the great Leonardo da Vinci were shaped by Dan Brown’s wildly famous book, The da Vinci Code.  In it, da Vinci and his secret society progeny of generationally-connected elites are riddled with enigmas wrapped in mystery. From our modern perspective, it is all sleuth and magic – a veritable puzzle…

The 20 most popular TED Talks, as of this moment

  Ted Talks are generally terrific, bringing information, inspiration and innovation to the fore. This article highlights the top 20 Ted Talks, many of which are on my list of all time favorites. Enjoy and feel free to share the link. Top 20 Ted Talks Sir Ken Robinson says schools kill creativity (2006): 23,510,221 views Jill Bolte Taylor‘s stroke…

Nevermind the Elevator Pitch? What’s their Elevator Catch?

A well-honed elevator pitch is important for companies whose value propositions are not immediately apparent. For the Home Depots and McDonalds of the world, we “get” what you do. Their elevator pitches are relatively straightforward.  But for the vast majority of unknown B2B companies slugging it out in the trenches, an effective elevator pitch is…