A writer’s intervention

“There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway Always amazed but never astonished at how tech companies tell stories, I sometimes experience pangs of sadness when I read butchered sentences riddled with off-putting words. Bouncy, unbalanced constructions and aimless meanderings make me woozy, like a…

Every Sales and Marketing Exec Should Read This!

Sales Linguistics is the study of how customers and salespeople use language during the complex decision-making process. Yeah, I know… sales linguistics is a new term for me. But wow, am I glad I read this post by Steve W. Martin who teaches sales strategy at the USC Marshall School of Business. Martin cites a recent study that…