Dear Boss: I quit…………… (An imaginary email)

Dear Boss: Believe me, this is tougher for me to write than for you to read. I’m quitting, effective in two weeks. You deserve to hear why because it affects you directly. When I joined this company 10 years ago, we were at the forefront of technology adoption. If it was new and would help…

What’s a “Go-to-Customer” Plan?

Since the dawn of modern B2B marketing, those entrusted to create “go-to-market” plans typically spent eons analyzing markets and posed some obvious questions: What market(s) should we pursue? Why should we pursue these markets? How do our key markets differ from each other? What revenue and share results can we expect from these markets? Which…