Unleash Your Inner Granny

In 1995, I attended a conference of digital elites in Arizona called Agenda. Technology mavens like Gates, Ellison and McNealy were there, less to sell than to mingle through who was doing what and how they were doing it.  Powerful VCs and Angels who could stroke checks faster than the GSA on a Vegas boondoggle…

Use Catalytic Questioning to Solve Significant Problems

In an earlier post entitled “Question Marketing,” I made the case for question-based exploration and deep diving to identify and solve issues. It’s part Socratic method, part trial and error, and part creative brainstorming. Specifically, I wrote: “Question Marketing…came to be the process by which marketers use questions to clearly identify the right messages, the right…