Why Twitter’s new Conversations view is a big deal and why it matters for its IPO

Since I became an active Twitter user, I’ve wondered why the micro-blogging service didn’t codify conversations into aggregated threads, allowing users to read and comment on them sequentially, much like blog posts. Twitter’s Conversations view addresses this void and is likely to have a dramatic impact on communications among and between users, rather than mere…

How to Ditch Marketing And Make Friends

As a follow up to my post yesterday regarding agile marketing, this post from HBR is a nice complement. The concept is simple: marketing is really about making friends. Groundbreaking? Not really, but still worthy of consideration and analysis. Here’s why. With the exponential growth of social channels, earned media has become far more important…