Dear Boss: I quit…………… (An imaginary email)

Dear Boss: Believe me, this is tougher for me to write than for you to read. I’m quitting, effective in two weeks. You deserve to hear why because it affects you directly. When I joined this company 10 years ago, we were at the forefront of technology adoption. If it was new and would help…

What’s a “Go-to-Customer” Plan?

Since the dawn of modern B2B marketing, those entrusted to create “go-to-market” plans typically spent eons analyzing markets and posed some obvious questions: What market(s) should we pursue? Why should we pursue these markets? How do our key markets differ from each other? What revenue and share results can we expect from these markets? Which…

Think Like da Vinci: Be a Genius

For many, our impressions of the great Leonardo da Vinci were shaped by Dan Brown’s wildly famous book, The da Vinci Code.  In it, da Vinci and his secret society progeny of generationally-connected elites are riddled with enigmas wrapped in mystery. From our modern perspective, it is all sleuth and magic – a veritable puzzle…

R.I.P. CMO (circa 2014)

As managing director of the marketing practice at TechCXO, I serve as a fractional CMO for several tech companies. So, it might seem strange for me to forecast the pending demise of the Chief Marketing Officer title. Career suicide? Hardly. Marketing’s role continues to expand inside most enterprises, driven by the need to get more…

“Good morning, my name is Brad”: An Ode to Rosetta Stone

I laugh every time I see this now famous ad for Rosetta Stone. A young Dutch man repeatedly intones and interrupts an interviewer with, “Good morning, my name is Brad.” Brad, clueless about what was being asked, nevertheless manages to belt out precisely what he knows, what he feels comfortable talking about: Himself. Unfortunately, the…

If only Italy

My mind races constantly. Never stops. Sometimes, I see pictures fly into focus and other times I sense them moving in slow motion. Regardless, it’s a constant barrage of images and ideas. These “zones” of creativity happen at the oddest times, usually right as I’m waking in the morning or drifting off to sleep at…

Why Twitter’s new Conversations view is a big deal and why it matters for its IPO

Since I became an active Twitter user, I’ve wondered why the micro-blogging service didn’t codify conversations into aggregated threads, allowing users to read and comment on them sequentially, much like blog posts. Twitter’s Conversations view addresses this void and is likely to have a dramatic impact on communications among and between users, rather than mere…

How to Ditch Marketing And Make Friends

As a follow up to my post yesterday regarding agile marketing, this post from HBR is a nice complement. The concept is simple: marketing is really about making friends. Groundbreaking? Not really, but still worthy of consideration and analysis. Here’s why. With the exponential growth of social channels, earned media has become far more important…