Dear Boss: Believe me, this is tougher for me to write than for you to read. I’m quitting, effective in two weeks. You deserve to hear why because it affects you directly. When I joined this company 10 years ago, … Continue reading Dear Boss: I quit…………… (An imaginary email)
Sticky post
Since the dawn of modern B2B marketing, those entrusted to create “go-to-market” plans typically spent eons analyzing markets and posed some obvious questions: What market(s) should we pursue? Why should we pursue these markets? How do our key markets differ … Continue reading What’s a “Go-to-Customer” Plan?
Sticky post
For many, our impressions of the great Leonardo da Vinci were shaped by Dan Brown’s wildly famous book, The da Vinci Code. In it, da Vinci and his secret society progeny of generationally-connected elites are riddled with enigmas wrapped in … Continue reading Think Like da Vinci: Be a Genius
As managing director of the marketing practice at TechCXO, I serve as a fractional CMO for several tech companies. So, it might seem strange for me to forecast the pending demise of the Chief Marketing Officer title. Career suicide? Hardly. … Continue reading R.I.P. CMO (circa 2014)
I laugh every time I see this now famous ad for Rosetta Stone. A young Dutch man repeatedly intones and interrupts an interviewer with, “Good morning, my name is Brad.” Brad, clueless about what was being asked, nevertheless manages to … Continue reading “Good morning, my name is Brad”: An Ode to Rosetta Stone
Imagine a dilapidated town with abandoned homes and storefronts, less on the scale of a Detroit and more like an Irish Mayberry. Now imagine that same town with beautifully painted scenes of cobblers and bakers on walls and windows. Click … Continue reading Would you do this for your brand? Irish town paints fake scenes on abandoned storefronts and homes.
Since I became an active Twitter user, I’ve wondered why the micro-blogging service didn’t codify conversations into aggregated threads, allowing users to read and comment on them sequentially, much like blog posts. Twitter’s Conversations view addresses this void and is … Continue reading Why Twitter’s new Conversations view is a big deal and why it matters for its IPO
As a follow up to my post yesterday regarding agile marketing, this post from HBR is a nice complement. The concept is simple: marketing is really about making friends. Groundbreaking? Not really, but still worthy of consideration and analysis. Here’s … Continue reading How to Ditch Marketing And Make Friends
Thoughts from Dodfather 